SANE Black Dog Campaign “SALTY DOG” coat

SANE Black Dog Campaign "SALTY DOG" coat

Helen and Colin David create “Salty Dog” an English Eccentrics Designer Dog Coat for the SANE Black Dog Campaign

SANE’s vision is to reduce the stigma surrounding mental illness. Normalising mental illness means that it will be perceived like any physical condition. The campaign will put mental health on the same level of importance as physical health: in terms of priority, range of treatments, funding, research and public understanding. SANE plans to reach and involve 500,000 people in support of the campaign aims:

Reduce stigma
Encourage more people to seek help
Engage members of the public
Create a new language for mental illness
Demonstrate the importance of research
Change attitudes of future generations

This unique Coat has produced by Barbour and embellished by the brilliant embroiderers Hand and Lock. When SANE have a collection of decorated black dogs they will auction them to raise funds and awareness.